Over the last 2 years I’ve seen a significant increase of clients who are business owners or marketing managers turning to the web to gain attain online market share and an overall online presence in an attempt to remain competitive and tap into the vast opportunities the web has to offer their business.

Search engine optimization (SEO) is a fundamental for those who strive execute a successfull online marketing strategy. And while many of these people are split between learning the trade themselves, soon realize the need to outsource the skillset for their business. It just makes sense with the time, resources and knowledge involved in a solid search marketing micro and macro strategy (organic and paid).

However, those business owners who are new to the game, tend to face five issues. While these are not conclusive, they do shed some of the more common problems I see with clients and marketing managers today. (more…)

While not one of my typical posts that cover education, strategy, programs or campaign overviews of Internet marketing, but this post was originally in the YOUmoz section of SEOmoz, but was so excellent I added it here for all those who are newcomers to the online and search marketing field. 

I am sure that it’s useful information for newcomers. I have no doubt that (more…)

I recently had a client discussion about the significance of measuring the success of Online Marketing campaigns, and the importance of defining criteria of the Key Performance Indicators (KPIs). This discussion led to the big question - what analytical tool for my website is right for my business.

While there are many tools and free apps on the market any business could use, some great for mom & pop businesses, I’ll cover the use of the available tools to measure online business performance, and identified KPIs that would further help gauge the conversion goals defined for the site, and the web marketing efforts. If you’d like to learn more about what website analytics can do for your online business, visit our website analytic services page to get an overview of the areas where we can help you understand the business intelligence of how your website is performing, and where and how to improve the site to increase sales and conversion rates.

What is The Right Analytical Tool for Me?

Conversation rates and goal conversion. What is it and why is it needed? Goal conversion, which can be defined into separate conversion types, and measured via KPI’s, is simply a measure of a pooled data, and requires proper planning and delivery.
There are a number of analytical tools that are readily available and can be used for the purpose of website data collection and interpretation…interpretation in the basic sense. Some of these tools are free (hint hint mom & pops) and others smaller to more significant investments. Omniture Site Catalyst, Click Tracks, RedSheriif, Web Trends, Google Analytics etc. 

The appropropriate choice of which application to acquire should be based (more…)

Email channel, one of the most cost-effective e-marketing channels available today for both BtoB and BtoC, though many companies lack the understanding on how to harness it’s true potential and to streamline the integration of strategy, delivery and business intelligence.

In this overview, I’ll provide you a holistic snapshot of what a full organizational email plan (or CRM plan) requires to streamline all efforts different business units and processes within the organization. This email marketing framework can work within a centralized head office, or an organization with global offices and marketing efforts. Though for the later, system and process integration is integral - but user empowerment is decentralized to all locations. To digress….

Over the last +3 years, email marketing has change dramatically. As email marketing proliferates over 2008 and 2009 in the marketing mix of companies plans (or maybe it’s the CRM guys driving it), individuals discover the intricacies of how to properly get the performance out of the medium. (more…)

Reported in May, 2008 from comScore, the top social networking sites in terms of unique visitors is outlined below. LinkedIn saw the greatest percentage growth (not shown below - see below link), while MySpace and Facebook saw continued growth due to core focus on building interaction and engagement among its users.

No suprise to see LinkedIn climbing the charts so rapidly, as anyone familiar with this professional career social networking site would have saw a number of new features launch over the year, most providing good value to its users to draw them back into the site driving engagement, interaction and repeat visits.

Reported by Clickz. Full chat found at http://www.clickz.com/3629976